2008 Positive Plan

1.        Focus: Focus on displaying products of olive oil with  the culture, nutrition and function

2.        Target group: Traders, Importers, dealers, reporters, potential consumers

3.        Layout: Country Pavilion, Culture Zone and Olive Oil Tasting Zone

4.        Vital Activities:

• Country Day (according to some Country’s request)

• 4th China International Olive Oil & Edible Oil Forum

• 3rd China International Olive Oil Competition

• International Olive Oil Gourmet Festival

• 2008 Chinese Importers’ Training Project about Olive Oil Tasting

• Chinese Olive Projects Investment Conference

 5.        Promotion Plan

• To mail and distribute over 100000 visitors tickets

• To hold some nonscheduled press conference about the exhibition and industry;

• Through some public and professional media to promote Oil China and the knowledge of olive oil, for example, Xin Hua News Agency, China Oil & Fat, China Cereal & Oil Market Newspaper, Cereal & Oil Technology, www.google.com, www.oliveoillife.com, China food business Website, China Oil & Fat Information Website, China Business Newspaper, China Consumption Daily, China Consumer Day, China Quality Daily, Xin Min Evening Paper, Guangzhou Daily, Shenzhen Dialy and so on.

• Chinese Cereals and Oils Association, China Vegetable Oil Association, China Olive Oil Club, Trading Promotion Center of the Ministry of Agriculture and other related associations and organization will invite their members to visit Oil China 2008。

• To hold 2008 National Olive Oil Knowledge Contest will be helpful to invite more trading visitors.